May 2025


Artwork : Daniel Lathwesen



AI / Photo Agencies




WHO we are

UPdate is the longest running industry event of its kind connecting creative agencies and their clients in the real world. As part of the GoSee family we reach out to around 150,000 readers; certainly the most exquisite audience in the industry.

WHO attends

McCann, Mother, KEKO, BMW, Zalando, Innocean, Serviceplan, thjnk, VCCP, BBDO, Tommy Hilfiger, The&Partnership, G-STAR, Oliver Agency, Neverest, Arket, Grey, Ogilvy&Mather, Überground, H&M HOME, Jung von Matt, Preuss & Preuss, Prodigious Paris, Liebeskind, Philipp und Keuntje, Grabarz & Partner, Publicis Paris, Saatchi & Saatchi, Heimat, BBDO, Wieden & Kennedy Amsterdam, Iris Worldwide London, Anomaly, DoJo Agency, Metadesign, REWE, Track, Fischer Appelt, Kolle Rebbe, Optimist Inc. …

UPdate hosts the GoSeeAWARDS and is proud to be known for the best parties in town. The salon is part of NEWS SERVICES AG and more than powered by GoSee.
See you in Berlin!

WHAT we do





"Thank you! It was all so excellently organized, and I felt so comfortable. Thank you for that, a big complement to the organizers. Although I didn't know anyone when I arrived, I met lots of new people and went home with lots of new addresses in my pocket. It was very nice and interesting; I had a chance to talk to wonderful people and drink good wine."
Andrea Schmidt, Design Director, Global Brand Design, adidas AG

"Just want to say thanks very much for organizing UPDATE. I attended for the second year, and it was all good."
Daniel Moorey, Head of Photography & Illustration, ADAM&EVEDDB, London

"I just wanted to thank you for inviting me to GoSee and UPDATE15BERLIN on Friday. I had a wonderful time and met such lovely people. You guys made me feel so welcome and looked after. I can't thank you enough for all of your support. You guys rocked it!"

"For years, UPDATE has been the perfect opportunity to catch up with old contacts and establish new ones. I saw very much new artwork and had a great day as always!"
Nicole Hardt, Art Director / Lead Image Team, ZALANDO

"It was great as usual! Lots of great photos, portfolios & people, wonderful conversations and lots of fun."
Katja Tschan-Matschl, Photo & Art, NEVEREST

"I did of course have a fabulous time in Berlin and I very much enjoyed being introduced and getting a chance to talk with photographer and illustration agents that I had not met before. It was an extremely friendly and welcoming atmosphere and a great location. I had a wonderful time exploring the city and enjoying the warm early Autumn sunshine."
Sarah Pascoe, Head of Art Production, Partner, BartleBogleHegarty, London

"It was a pleasure to meet you, the exhibitors and Rankin. A great professional rendezvous with a nice atmosphere in a perfect location for this kind of meeting. Thanks to you, I have discovered great talents like Sonia from AFPHOTO, among others."
Béatrice Kagan, Art Buyer, BETC LUXE, Paris

"I had a great day at UPDATE and met some amazing people. Hope to see you soon in Kiev."
Olga Yanul, Fashion Director, VOGUE UKRAINE

"I had a very good time at your event and am looking forward to next time!"
Michaela Henning, Casting & Production, GRAZIA Germany

“We felt very comfortable at UPDATE15BERLIN. It was well-organized; so there were a lots of creative people in a great mood. I still haven´t finished updating the new contacts I met there.”
Claudia Dost, Coordinator Synch Licensing & Production Music International, BMG MusicDIRECTOR

"Great and very creative event. I am more than sure there would be a market for you guys in London. I was pleased to be a part of it'"
Claire Young, Head of Art Buying, Mother London

"It was so fun to be a member of the jury. And the work on show was really inspiring. What a great location. Super atmosphere!"
Karin Schrank, Head of Marketing, Marc Cain GmbH

"I thought the event was a success and met some great people. I hope to stay in touch with, also the standard of work was excellent... I'd definitely plan to come again."
Liam Gleeson, Director & CEO HIDDEN AGENCY, London

"Many, many thanks for the great event. It was the most creative and best atmosphere at the UPDATE- ever!"
Bettina Tetens, Art Buying, Saatchi & Saatchi, Deutschland

"Your GoSee Awards is a very exciting project. It was great to see how much support you got in the first year, I am already looking forward to next time."
Alice Feja, Head of Art Buying, Kolle Rebbe GmbH

"Working with GoSee was an incredibly positive experience. From the team’s understanding of our requirements to the delivery of all we had asked for and could have hoped for. They have an incredible reach to premium contacts, and we are already working out how we can build on our relationship together for further events and collaborations."
Pippa Bhatt, rankinfilm

"The location was nice and central. I always feel at home at your events. Like every UPDATE, it was a great opportunity to exchange ideas a gather lots of impressions, and see new photographers. It was wonderful that new international agencies were there again such as ACNE, EYES, AGENT BAUER, AFPHOTO... , who I didn't know yet and who presented exciting photographers."
Bettina Gosch, Art Buying, OTTO

"The location was really pleasant and bright - and I had several inspiring conversations. I'm looking forward to the next one."
Indra Hohns, Senior Art Buying, GRABARZ & PARTNER

"It was really nice to sit on the couch with Rankin at your event! It was lots of fun. I'd do it again anytime."
Donald Schneider, CEO, Donald Schneider Studio

"It was great to see the faces behind the names of representatives and photographers – we increasingly contact each other only by email or through other agencies. And insights into portfolio with personal contact is becoming more and more rare. UPdate is perfect for that."
Andrea Knobloch, Senior Project Manager CoC Artwork Aftersales, BMW/MINI

"Thank you for an absolutely great UPdate. The location and number of exhibitors were simply perfect."
Bianca Winter, Art Buying, Solomon Winter

"Great day. I always look forward to your event and, of course, to seeing you & Rolfe. I was particularly pleased to see newcomer exhibitors and was able to discover several new photographers."
Bettina Tetens, Senior Art Buyer, Saatchi & Saatchi, Dusseldorf

"It was a great GoSee evening with Rankin and Donald Schneider. Thank you very much."
Claudia Hofmann, Fashion Stylist, Creative Consultant

"We enjoyed it quite a bit and met a ton of people we were thrilled to connect with. It's really a great event!"
Cara Scott, Producer, DDB California

"It's wonderful to meet up with all the agencies and creatives once a year who I read about in the GoSee news week for week. And it´s great that our submissions won again at the GoSeeAWARDS."
Yilmaz Aktepe, Editor-in-Chief, BEST FASHION/MEN’S HEALTH and Fashion Director, MEN’S HEALTH/Germany

"This was my first UPdate. A very creative circle, trendsetting competition entries, and interesting people – the likes of no less than top photographer Rankin or Art Director Donald Schneider. Danke!"
Dagny Lüdemann, ZEIT ONLINE

"Back to Basic! It was great to catch up with the creative community who had all come to gather on this unique location. Like a FAMILY REUNION only the family keeps getting bigger and more international. CLASS and of course classy as always! Nothing beats meeting face to face. The GoSeeAWARDS were also great: I had lots of fun with my jury colleagues – finalists work was the focus of our conversation – absolute must sees!"
Dirk Koeberle, Head of Marketing, WORMLAND

"As a member of the jury, I had a great weekend at the GoSee Awards in Berlin, a great and fun experience. Thank you GoSee for this opportunity."
Femke Groot, Art Producer, Amsterdam

"It was impressive. I will be back for sure, I love what you do."
Maud Klarenbeek, Head of AB, Wieden & Kennedy

"Had a blast. Thnx for a great event!!"
Kristina Wilmar, Freelance Art Producer, Stockholm


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Contact Info


Date: 18./19. April, 2024
Event-news: gosee.news/update

Are you interested to take part as EXHIBITOR at the UPDATE ?
Please send an email to

Practical Guide

Date: 18./19. April, 2024
12-19 Uhr / 12 noon - 7pm

Venue Location:
Monbijoustraße 11
10117 Berlin


Ausrichter: News Services AG, Ruessenstrasse 6, CH-6340 Baar
Service Production: home made GmbH / UPdate
Marsilstein 25-27, 50676 Köln/Germany
CEO: Frank Schmitz
USt.DE215667651 Tax-Nr. 214/5807/1355
E-mail: update@update.salon
URL: update.salon

Program & Marketing: Cyrus C. Halabian
E-mail: cyrus@GoSee.ch
Media / Press: Frank Schmitz
E-mail: frank@GoSee.de

Datenschutz nach DSGVO